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Mail-order catalog
A Sacred Bread: The Hermitage of the Holy Cross and The Crazy Baker Collaborate for Traditional Easter Bread
[Press Release] PR Web - Mar 19 12:23 AM The Crazy Baker adds his special touch to creating Kulich, a sacred Easter Bread, in collaboration with The Hermitage of the Holy Cross. Kulich is a bread that is blessed at Easter and celebrates the end of Lent. (PRWeb Mar 19, 2007) Post Comment:Trackback URL: http://www.prweb.com/chachingpr.php/Q291cC1GYWx1LVNpbmctRmFsdS1NYWduLVplcm8=
Marketing collateral
Oracle Says SAP "Stole" Documents
ComputerWire - Mar 23 12:06 AM Oracle Corp, no stranger to publicly undercutting and courting rivals' customers, has sued SAP AG, claiming the German software vendor stole documents from its web site to help it poach Oracle's customers.
Marketing communications
Subaru of America, Inc. Appoints Kevin Mayer Director of Marketing Communications
The Auto Channel - Mar 19 11:15 PM CHERRY HILL, N.J., March 19 -- Subaru of America, Inc. today announced the appointment of Kevin Mayer to director of marketing communications.
Marketing communications planning framework
Wisair raises $20 million in C round funding
CommsDesign - Jan 24 7:46 AM LONDON Ultrawideband chip start-up Wisair has closed on a $20 million Series C round of funding that the company will use to expand volume production and its marketing efforts.
Mind share
Is Red Hat Ready to Be the Next Microsoft?
SeekingAlpha via Yahoo! Finance - Mar 19 1:27 AM The VAR Guy submits: Much like Microsoft's influence over software developers in the 1990s, Red Hat has seemingly rallied all of the major open source application providers to support the company's forthcoming online store--known as the Red Hat Exchange [RHX ].
Multimedia
Multimedia Games Gets $150M Credit Line
AP via Yahoo! Finance - Mar 22 7:14 AM Multimedia Games Inc., which makes slot machines and other casino games, on Thursday said it has doubled the size of its credit line to a $150 million, five-year revolving facility.
News propaganda
Bob Geiger: Lieberman's Faux Concern for Troops Truly a Republican Message
HuffingtonPost - Mar 03 12:32 PM Showing that the primary qualification for delivering the Saturday Democratic radio address is obviously not that the speaker be, well, a Democrat , Senator Joe Lieberman today gave the "Democratic" address and performed with a stunning degree of hypocrisy that showed he is indeed much closer to being a Republican than anything else in the political spectrum. Lieberman, who is George W. ...
News release
Wal-Mart's hourly employees receive bonuses
Houston Chronicle - Mar 22 4:11 AM Wal-Mart, which refers to its employees as "associates," said in a news release announcing the bonuses that it was designating today as Associate Celebration Day. It also announced new programs intended to recognize service and performance.
Nielsen Ratings
Prime-time Nielsen ratings
AP via Yahoo! News - Mar 20 2:44 PM Prime-time viewership numbers compiled by Nielsen Media Research for March 12-18. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
Online marketing
LookLocally.com Proves that Affordable Online Marketing Can Connect Local Businesses to Local Customers
[Press Release] PR Web - Mar 20 12:20 AM Improved online yellow pages combined with affordable online marketing help local businesses reach local consumers online. (PRWeb Mar 20, 2007) Post Comment:Trackback URL: http://www.prweb.com/chachingpr.php/TG92ZS1QaWdnLVBpZ2ctRmFsdS1NYWduLVplcm8=
Persuasion technology
Gates: Digital locks too complex
BBC News - Dec 15 3:54 AM Microsoft boss Bill Gates tells a group of influential bloggers that copy protection is too complex for consumers.
Product placement
Loaded With Product Placement, 'Dame Chocolate' Still Finding Way With Viewers
Marketing Y Medios - Mar 22 5:02 PM Telemundo's latest telenovela morsel, Dame Chocolate, pulled ratings in its first two weeks that were on the low end for the network's other novelas that were showcased at last year's upfront advertising market.
Promotion marketing
Business Calendar
The Herald News - Mar 20 2:03 AM Wednesday
Promotional item
Noshing Around
Tucson Weekly - Jan 31 2:21 PM The latest dish on the Tucson food scene.
Proof of purchase
A step-by-step guide for caring for your bare-root plants
The Morning Call - Mar 23 12:37 AM This week's project deals with how to handle the bare-root plants arriving daily on gardeners' doorsteps throughout the area.
Propaganda
Don't look now, but jihad propaganda is getting on the Internet
Chicago Sun-Times - Mar 23 3:56 AM Beyond the daily newspaper accounts and TV images of the four-year-old war in Iraq, Islamist radicals are waging a propaganda war against the West on the Internet.
Public relations
Environmental Public Relations And Communications Key To Promoting Brownfield And Re-Development Success
[Press Release] PRWeb via Yahoo! News - Mar 23 6:28 AM Environmental public relations specialists serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public.
Publicity
Official Says Publicity Will Doom Business
RedNova - Mar 20 6:10 PM By John G. Edwards, Las Vegas Review-Journal Mar. 17--Jeremy Stamper, who operated a banklike Web site that solicited investor money for six-month certificates, denies breaking any laws but he believes publicity he received will destroy his business.
Pyramid scheme
Media: 14 Nabbed in China Pyramid Scheme
AP via Yahoo! Finance - Mar 18 7:12 PM Police in Beijing have arrested 14 people accused of cheating victims of a total of 1.6 billion yuan in a pyramid scheme, a news report said Monday.
Q Score
Pick 'em: Atlanta
Nascar - Mar 16 11:57 AM Each week the staff at NASCAR.COM will pick a race winner, a dark horse for the checkers and the ain't-got-a-chance driver (no scrubs; someone with a Q score).
Radio commercial
Culver signs bill raising tobacco tax
The Des Moines Register - Mar 16 2:21 AM The price of cigarettes is climbing by a dollar a pack in Iowa as a result of a tobacco tax increase signed into law Thursday by Gov. Chet Culver.
Sales
Home Sales Decline
WCVB TheBostonChannel.com via Yahoo! News - 14 minutes ago Sales and prices of single-family homes in Massachusetts slipped in February compared with last year's figures.
Sales force management system
Novartis: Study shows problem with diabetes drug
Daily Record - Nov 29 1:20 AM Novartis, the Swiss drugmaker with operations in East Hanover that plans to introduce four major medicines in the next two years, said its experimental diabetes Galvus drug wasn't as effective as a standard treatment in a new clinical study.
Sales promotion
Havas buys SWJ
bizjournals.com via Yahoo! Finance - Jan 31 2:11 PM Local ad agency Schroepfer Wessels Jolesch, better known as SWJ, has been bought by Havas.
Satellite media tour
On location
Miami Herald - Mar 12 12:04 AM Here are the productions scheduled throughout Miami-Dade County this week.
Selling technique
Selling That Thing That You Sell
WebProNews - Mar 01 8:48 AM The other day I went to a local seminar on internet marketing . I honestly didn t expect a whole lot; it was one of those how to make money on the internet things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar. What surprised me was that the ...
Sex in advertising
Kid docs play nanny
BendBulletin.com - Dec 05 5:22 AM Thus does the AAP give childhood exposure to advertising some credit for nearly every imaginable societal ill, including both obesity and anorexia.
Shill
Al Gore: enviro-shill Jack Kemp
The Grand Rapids Press - Mar 19 5:49 AM This small item appeared yesterday in the Glasgow Herald. It talks of Al Gore urging pension fund managers - in the country where he has a green investment fund - to invest in more green energy companies.
Small print
Brainiacs Succeed in Mapping 248-Dimensional Object
LiveScience.com via Yahoo! News - Mar 19 6:20 AM That high school math problem with a page-long solution was a cakewalk compared to a recent mathematics answer that would ink an area the size of Manhattan if written out in small print.
Social marketing
Rajasthan launches contraceptive programme for women
EARTHtimes.org - Mar 23 10:57 AM Jaipur, March 23 With a view to combating the high maternal mortality rate and empowering the women, the Rajasthan government Friday launched a programme that is expected to tackle some common misconceptions and taboos related to childbirth.
Specialty catalogs
HBIO Announces Strategic Alliance With Nanoentek
[Press Release] Business Wire via Yahoo! Finance - Mar 23 10:59 AM HOLLISTON, Mass.----Harvard Bioscience, Inc. , a global developer, manufacturer, and marketer of a broad range of tools to advance life science research, today announces a strategic alliance in co-marketing and co-development with Nanoentek .
Telemarketing
Florida man accused of 'credit card' telemarketing scam
WRIC 8 News Richmond - Mar 22 12:18 PM EAST ST. LOUIS, Ill. A federal grand jury in Illinois has accused a Florida man of orchestrating a credit-card telemarketing scam that defrauded more than 12 (m)...
Television commercial
Sprint's Ad, Apple's Agreement, Chicago's Victory: David Wilson
Bloomberg.com - Feb 06 12:41 AM Feb. 6 (Bloomberg) -- ``Connectile Dysfunction,'' the title of Sprint Nextel Corp.'s television commercial during the Super Bowl, is also an apt description of the company itself.
Testimonial
Romario fails to add to career tally of 998 goals
Sports Illustrated - Mar 21 8:54 PM RIO DE JANEIRO (Reuters) - Former Brazil striker Romario failed to add to his career tally of 998 goals as Vasco da Gama were held 2-2 at second division Gama in a Copa Brasil tie on Wednesday.
They Go On
Williams:Parents need to step up to the plate
Daily News Journal - Mar 23 1:12 AM The real world can be scary. Some people are already aware of that. For others, they go on blissfully unaware that such craziness takes place around them.
Tupperware Brands Corporation
Country Club Perk Stocks: Update
SeekingAlpha via Yahoo! Finance - Mar 15 8:41 AM Stockerblog submits: A few weeks ago, I published an article about the stock performance of stocks with country club executive perks. I decided to check SEC filings again for just the last two days to see if any more stocks turned up which reported paying country club dues as executive perquisites.
Undercover marketing
Richard Edelman discusses the Wal-Mart blog
IT World - Oct 31 6:20 AM In late September, two bloggers set off on a trip in an recreational vehicle across America, stopping in the car parks of Wal-Mart Stores Inc. along the way and blogging about all the great Wal-Mart folks they met -- or so we were meant to believe.
Unique selling proposition
10 Steps to Making Your Franchise the Next McDonald's
TheStreet.com - Dec 14 5:44 AM How to make sure your new franchise is a massive success.
Video news release
MADD filming KHS prom
Kearney Hub - Mar 09 11:09 AM KEARNEY Five Kearney couples could be part of newscasts nationwide.
Viral marketing
MusicPlusTV.Com Exploits Viral Video Sites Brightcove, Veoh Networks, Revver and YouTube
RedNova - Jan 24 8:14 AM MusicPlusTV.com announced today an audacious new viral marketing campaign, uploading its fully licensed and original video content on popular user-generated sites such as Brightcove, Veoh Networks, Revver and YouTube.
Word of mouth marketing
Lessons From a Well-Crafted White Paper
WebProNews - Mar 21 6:15 PM If you write white papers, you will want to take note of what I am about to say. Every once and a while I come across a simply excellent white paper . I found one that really is over the top. I was working on a project for one of my clients, regarding word-of-mouth marketing. The paper is titled Consumer-Generated Media (CGM) 101: Word-of-Mouth in the Age of the Web-Fortified ...
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