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Advertising
Viacom seizes on online video advertising
International Herald Tribune - Mar 19 3:35 PM Video advertising is the fastest-growing category online. While all TV networks are focusing on online video, few invested more aggressively than Nickelodeon's parent company, Viacom.
Advertising agency
Movers and Shakers: San Rafael ad agency wins awards
Marin Independent Journal - Mar 17 10:43 PM DUNCAN/Channon, the San Rafael-based advertising agency, needed a wheelbarrow to haul away the honors it got the other night.
Advertising appeals
Tampa Gets 3rd Phone Directory
The Tampa Tribune - Mar 12 6:23 PM TAMPA - Get ready for another phone book to land on your porch with a thud.
Advertising campaign
MassMutual Launches New Advertising Campaign to Inspire Consumers to Take a Step Toward Meeting Life Insurance, ...
[Press Release] PR Newswire via Yahoo! Finance - Mar 19 7:03 AM MassMutual Financial Group today announced the launch of an innovative new advertising campaign, "Front of the Mind," that helps consumers move beyond just thinking about their financial future and actually taking action to begin meeting their financial goals.
Advertising slogan
Idea brews to revive abandoned bus shelter
The Star-Ledger - Mar 19 10:34 PM Could the caffeine high and sugar rush from coffee and doughnuts help revive the downtown shopping district in Union?
AIDA
Japanese business confidence falls for first time in year
AFP via Yahoo! News - 2 hours, 58 minutes ago Japan's major manufacturers have become more cautious for the first time in one year, reflecting fears that slower US economic growth will hit their exports, a central bank survey showed Monday.
Air Miles
U.S. hotels offering some spring deals
Seattle Times - Mar 19 1:19 PM Travelers can take advantage of special offers at hotel chains. Earn free nights, bonus points and hotel credits, or enjoy low rates. Most of these deals...
Airlines in films
The Tyrant and the Bomb
Spiegel Online English - Jan 24 10:35 AM Nuclear weapons as a political tool: North Korean President Kim Jong Il has triggered an international crisis with his arrogant declaration that his country is now a nuclear power. Both the United States and China are attempting to bring the irrational dictator to reason. But what is he trying to accomplish with his provocation?
Billboard advertising
The Entrepreneur tells a visionary s tale
Vail Trail - Mar 30 2:42 PM Technically, The Entrepreneur is a documentary, which is a little like saying Christie Brinkley is a girl. You ve known Malcolm Bricklin; you ve seen his stuff.
Bulk mail
Unsigned mailing blankets town
Portsmouth Herald - Mar 30 7:39 AM STRATHAM "" An anonymous source sent postcards to all town residents Wednesday, urging them to attend a Town Meeting tonight and vote against the $2.2 million fire station warrant article.
Clio Awards
Ascent Media Architects Unique Creative Services Infrastructure for Real-Time Digital Intermediate and Post Production ...
Broadcast Newsroom - Mar 27 5:43 AM LOS ANGELES, BUSINESS WIRE -- Ascent Media Creative Services who's creative talent has won numerous Academy Awards, Emmy Awards, Clio Awards, and Monitor Awards in recognition of their role in the creation of feature film, television , and commercial content has selected SGI's RM660 and Infinite 6700 as the primary storage solution supporting 4K, 2K and HD post production and digital intermediate ...
Corporate identity
PAR3 Communications Unveils New Corporate Identity, Changes Name to Varolii Corporation
[Press Release] PR Newswire via Yahoo! Finance - Mar 20 6:00 AM PAR3 Communications announced today that it is embracing a new corporate identity. The new name, Varolii Corporation, reflects the company's vision of providing the highest quality enterprise customer interaction solutions, while seamlessly leveraging its infrastructure, people and knowledge to deliver unparalleled customer service.
Corporate image
Zumiez Does What It Takes To Maintain Credibility With The Kids
Investor's Business Daily via Yahoo! News - Mar 22 4:00 PM Kids these days would rather grab a surfboard than a baseball bat. They spurn a football for a skateboard.
Database marketing
Intellidyn Announces Innovative Lead Incubation Marketing Solution for Non-Prime Lender Aegis Lending
[Press Release] Business Wire via Yahoo! Finance - Jan 30 5:00 AM BOSTON----Intellidyn Corporation , an award-winning provider of the nation's most complete direct response marketing and multi-channel database marketing solutions for ROI-based acquisition and retention strategies today announced today that it is creating a custom lead incubation marketing solution for non-prime lender Aegis Lending.
Direct marketing
The Hacker Group to Provide Direct Marketing Insights to Marketers at Cable & Telecommunications Association
[Press Release] Business Wire via Yahoo! Finance - Mar 21 4:00 AM BELLEVUE, Wash.----The Hacker Group, one of the largest direct marketing agencies in the West, today announced that agency president Spyro Kourtis has been invited to co-facilitate a discussion at the Cable & Telecommunications Association for Marketing Business Services Forum with Scott Davis, Executive of Charter Business.
Direct Marketing Association
DMA International ECHO Competition Adds Search Marketing Award and Expands Media for Awards; Deadline Apr. 24
Direct Marketing Association - Mar 15 10:17 AM March 15, 2007 The Direct Marketing Association s (DMA) call for entries for its 2007 International ECHO Awards ( www.dma-echo.org ) remains open until April 24, 2007 . DMA s ECHO Award is the only international award that honors excellence in direct marketing creativity, marketing strategy, and response results and now recognizes every type of media used in multichannel direct marketing ...
Direct response marketing
Innovation Ads Implements the Academic Advising Center, 'TAAC' to Improve the Enrollment Marketing Process
Broadcast Newsroom - Mar 21 12:58 PM NEW YORK, March 21 /PRNewswire/ -- www.Innovationads.com/pr , a multi- channel direct-response marketing agency, announced the implementation of "The Academic Advising Center," or "TAAC." The unique contact center was created in order to increase the precision and depth of the Company's follow up process with prospective students.
Discounts and allowances
Art In Motion Income Fund Announces 4th Quarter and Annual Results for 2006, Reduction of Cash Distributions and Intent ...
[Press Release] CCNMatthews via Yahoo! Finance - Mar 05 4:30 AM VANCOUVER, BRITISH COLUMBIA-- - Art In Motion Income Fund today reported its financial results for the year ended December 31, 2006. The Fund's audited consolidated financial statements for the year ended December 31, 2006 and Management's Discussion and Analysis are included in this news release.
Doing a Ratner
Straight talker still cutting the crap
The Scotsman: Business - Nov 25 4:28 PM GERALD Ratner is nothing if not frank. It has been 15 years since he made the speech that lost him everything: his business, his reputation, even his family home. But today, speaking from his office in Oxfordshire, Ratner seems remarkably unaffected by...
DPK Public Relations
Saint Arnold Brewing Company to Host American Homebrewers Association Membership Rally
SYS-CON Media - Feb 13 11:56 AM Before founding Saint Arnold Brewing Company,Brock Wagner satisfied his thirst for full flavored beers by making themhimself as a homebrewer. Now, he is sharing his passion with otherhomebrewing enthusiasts from across Texas. On February 18th, Saint ArnoldBrewing will host a membership rally for the American HomebrewersAssociation (AHA) that will bring together homebrewers, beer enthusiastsand ...
Empathy
Tolerance Breeds Empathy
Emory Wheel - Apr 02 10:22 PM On the first day of His Holiness the Dalai Lama's public teachings, my friend overheard two British men complaining about the heightened security.
False advertising
The Healthy Skeptic: The Government Fines Bayer, TrimSpa, CortiSlim and Xenadrine for False Advertising
Blogcritics.org - Jan 08 11:39 PM Last week the Federal and Trade Commission announced that they were fining several diet supplement marketers and manufacturers -- including German drug titan Bayer -- a total of $25 million for making false and misleading advertising claims in the advertising of their products. In a perfect world these products would be banned -- after all the government has banned trans fat -- so that ...
GLOSS
Neato.com Introduces High Gloss Labels for Beer and Wine
[Press Release] PR.com - Mar 29 12:15 AM Neato pioneers in CD/DVD labeling plan to conquer another medium Beer and Wine Labeling. Designing and printing custom professional-looking beer and wine labels just got easier. Neato, a division of Fellowes, Inc., today announced the launch of Neato Beer and Wine Labels High Gloss, Photo Quality Labels designed for the home brewer and home vintner. The home beverage producer can design ...
Infomercial
AeroGrow Rolls Out Enhanced Infomercial Featuring New Strawberry Kit -- Average Order Size Increases 20%
[Press Release] Market Wire via Yahoo! Finance - Mar 07 6:15 AM AeroGrow International, Inc., makers of the AeroGarden(TM) kitchen garden appliance, announced today that its new infomercial, featuring the new Strawberry Patch(TM) plant kit and the new Master Gardener Kit, has resulted in improved consumer response and order size.
Integrated Marketing Communications
Euro RSCG Life LM&P Wins Pfizer Xalatan(R) Account
[Press Release] PR Newswire via Yahoo! Finance - Mar 21 5:00 AM Euro RSCG Life, a leading healthcare communications network, announced that its LM&P division has won a significant piece of business in a competitive pitch conducted by Pfizer for its leading glaucoma therapy, Xalatan® .
Large Group Awareness Training
Book Review: A peek behind the curtain of the motivational industry
The Shreveport Times - Dec 04 6:23 PM Any decent public speaker knows you have to hook an audience before you can reel them in. Ditto for writers, and Jonathan Black quickly tosses some juicy bait in "Yes You Can!"
Loss leader
Doodles II shuts doors citing price undercutting
Columbus Telegram - Jan 29 9:29 AM COLUMBUS - The gauge hit empty at Doodles II gas station and convenience store at the end of the year, a victim of pricing policies that left the business gasping on fumes, the owner said.
Lowe Worldwide
Interpublic to Participate in J&J Media Review
[Press Release] Business Wire via Yahoo! Finance - Mar 30 2:34 PM NEW YORK----Interpublic released the following statement today:
Loyalty program
Starwood Hotels Gives Insider Access to Exclusive Events with New Auction Website
Hospitality Net - Mar 20 6:20 AM WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its Starwood Preferred Guest® program, the award-winning hotel loyalty program, is introducing a new online auction website where members can use their Starpoints® to bid on exclusive, once-in-a-lifetime experiences.
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